Small businesses often want to grow and expand. They often grow when they attract new customers. Sometimes they accomplish this task by offering existing customers new products or services. There are times when a small business will confine its products to a niche market. This allows them to continue to...

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Every business has unhappy customers. Sometimes there are issues that should have been settled but were not. Many times, the customer will be unhappy no matter what the company does to settle the issue. This is true whether or not the company was at fault. It has always been a...

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Advertising has been used for decades, even centuries, to help customers find a company with a product they need. This expense has often been a huge burden for many small companies. They work hard to produce a good product at a fair price, but they find this does not leave...

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Businesses used to be small and local. Many times, business owners knew most of their customers by name. A handshake was the standard way to seal a business agreement. Times have changed, and even small businesses now have a worldwide customer base. Meeting a customer face to face is rare. Written contracts, signed and notarized, have replaced handshake agreements. Companies must now compete in the global market to succeed. They need to have an online presence and be able to ship their products or services anywhere in the world. The only item that has not changed is quality. Companies must still provide quality work to draw new customers and retain old ones.